CUSTOMER LOYALTY PROGRAM SYSTEM HAKKıNDA GERçEKLER AçığA

BCG gives the example of hotels: A "free" night costs the hotel only the price of cleaning the room (assuming no one was going to book it anyway), but for the customer, that hotel room might have cost them several hundred dollars to book.Examine their buying habits, preferences, and what motivates them. The more you understand them, the more likely